Similar to any other marketing platforms, it calls for a logical strategy, sided with well-defined commercial goals and target audience.Īdditionally, research and incorporating the most recent tools increases the odds for better goal setting.ĭue to abuse by spammers, this powerful marketing channel requires an authentic relationship with the client – where they willingly consent to receiving emails. It could be an email for sales, an email asking for donations, advertising content, or other promotional tactics such as discount coupons etc. The general idea behind email marketing is to get commercial messages through to a target audience, using an email database. ![]() ![]() To run a successful email marketing campaign, the first crucial step is understanding what is email marketing.
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